James Seed

James started his career as a sales representative with the respiratory group at Glaxo in 1991. He joined the marketing team two years later and progressed through a number of roles before leaving to launch Wave in 2001.

A marketing man at heart, he is particularly keen to ensure that medical education strategy is wholly aligned with the long-term ambitions of the brand.

A passion for the countryside and anything with an engine combine in a scruffy old Range Rover, where you’ll often find him at weekends.