In 2018 we decided to develop a class-leading capability in the digital meeting space that we refer to as ‘broadcast medical education’.
To achieve this we’ve learnt from academia, in terms of online universities, and from the broadcasters themselves to understand how medical education can use this channel effectively to engage HCPs and change behaviour.
In doing so we’ve created a different role for our chairman that is more akin to an ‘anchorman’. Most importantly, however, we have mastered how to tell a medical education story in this broadcast format. By using fewer, and somewhat different, visuals and engaging the audience we have generated a degree of interactivity that would have been unlikely a year or so ago.
Given the pandemic, 2020 has seen most pharma companies pivot their medical education programmes exclusively to digital channels, predominantly by switching their meetings into webinars – often with somewhat mixed results.
Broadcast medical education clearly engages and has much greater impact upon the audience than the typical webinar, and we believe it is here to stay.
As far as we know, we are the first to specialise in it – a position we owe to a strategic decision made nearly 3 years ago.
If you’d like to discuss Wave’s broadcast medical education offering then please call or email us.