Harnessing innovation: The importance of understanding when and how to use it in medical communications
Accountability , Opinion, News
12 Oct 23

Harnessing innovation: The importance of understanding when and how to use it in medical communications

What does innovation mean to you? Whatever the definition, for us at Wave the ultimate outcome is creation of value for our clients.
Advances in neuroscience: How important is technology?
Opinion
17 Aug 23

Advances in neuroscience: How important is technology?

Technology is evolving the field of neuroscience faster than ever, from AI capable of identifying brain injuries to brain implants helping people communicate. In this article, we delve deeper into three of the latest technology-related trends in neuroscience.
Ensuring quality in medical communications
Opinion, Accountability
28 Jul 23

Ensuring quality in medical communications

At Wave we strive to provide the highest quality in everything we produce for our clients. That’s why we have a unique structure that sets us apart from other agencies, with a dedicated editorial team working on each account.
Role reversal – getting under the skin of what high-quality account management really means to our clients
Opinion
26 Apr 23

Role reversal – getting under the skin of what high-quality account management really means to our clients

Most agencies will claim to deliver the highest account management standards. But often client feedback doesn’t support this belief. At Wave, we strive to be continuously self-reflective and to challenge our beliefs and approaches.
Measuring Med Comms: Why KPIs are risky but necessary
Opinion
23 Mar 23

Measuring Med Comms: Why KPIs are risky but necessary

Medical communications programmes are an essential part of helping to inform, engage and support HCPs. But how do you know if they are working? The answer is, you need to set up key performance indicators (KPIs) at the start of projects and track progress against them.
Top tips for medical writing
Opinion
12 Oct 22

Top tips for medical writing

Medical writing is an integral part of delivering effective and engaging medical communication to target audiences. It translates our clients’ visions and objectives into multichannel activities that support behavioural changes. We are pleased to share our expertise through helpful tips on creating educational videos, slides, emails and webpages.
COVID-19's long shadow over diabetes
Opinion, News
24 May 22

COVID-19's long shadow over diabetes

News spotlight by our Scientific Director, Mark Pownall, on the latest evidence on the lasting effect of coronavirus (COVID-19) infection on the incidence of diabetes.
Top Tips: Editorial 2021
Opinion
22 Mar 22

Top Tips: Editorial 2021

Read Editorial's favourite hints, tips and learnings from 2021.
What is Clinically Relevant Thinking?
Opinion, Culture
8 Feb 22

What is Clinically Relevant Thinking?

Read more about what drives our Core Process at Wave
The importance of legacy materials: an interview with James Seed
Opinion
29 Jul 21

The importance of legacy materials: an interview with James Seed

Legacy materials are those materials which continue to exist following a live broadcast – they can be on-demand versions of the video and presentation from the event, or an infographic or report summarising the key take-away points of the programme.
Wave: our broadcast medical education journey
Opinion
11 May 21

Wave: our broadcast medical education journey

Read more about Wave's past, present and future with broadcast medical education.